Ermanno Scervino chooses the model and actress Elisa Sednaoui as the face of the 2015-2016 Fall-Winter Collection.
"Beautiful, International, cool" – says Ermanno Scervino, "Elisa is a multifaceted talent, she interpreted my creations with great charm". Sednaoui is of French-Egyptian descent and has strong ties to Italy. Her life has been devoted to music, cinema and above all social activism: her ESF Elisa Sednaoui Foundation is an interactive platform to promote the educational development of young people in the rural areas of Egypt. "Elisa embodies the qualities and values of the Ermanno Scervino woman," continues the designer: "Committed, sensual, a charismatic woman. We are happy that she has also been chosen as the host of the 72nd Venice International Film Festival".
Photographer Peter Lindbergh, who shot the campaign, expresses the Ermanno Scervino 2015-2016 Fall/Winter collection with highly evocative looks: masculine and cozy fabrics highlight Elisa's femininity and her natural, cosmopolitan beauty takes on gipsy nuances. "Working with Peter again was exciting", said Ermanno Scervino, "It reminded me of our first campaigns together. Words cannot describe his passion for fashion and image: one shot is enough for him to capture all the intensity of the subject ". The location of the shoot is the Camargue, in the south of France: wild expanses, a constantly changing landscape dominated by nature with its iridescent water bodies, endless fields and the low moan of the steadfast wind for a soundtrack.