The most exciting and intellectual amongst designers.
A fashion style that has never been perceived as fashion only but more as a cultural enchantment is ready to make a comeback.
In 2006, archives and rights were bought. Today, there is the reopening of the most iconic of the brands, and the return of the Parisian myth. Farida Khelfa: an ambassador that embodies her artistic know-how, with the capability to decline the avant-garde into fashion with similar strengths and precise vision.
It's with great enthusiasm and pride that I have decided to represent Elsa Schiaparelli. She is the very first designer who mixed fashion art and Haute Couture, inspiring so many designers over the years right until today, commented Farida Khelfa.
The 7th of May at the Metropolitan Museum of New York the exhibition Schiaparelli Prada:
Impossible conversation, celebrates the myth.
Mounted by the Costume Institute, the exhibition brings into focus how the designer, photographed by Man Ray and portrayed by Picasso, drew Surrealism into her creations, devising a new universe that since then has never been repeated.
In July there will be the opening of the Maison Schiaparelli on Place Vendôme. The residence where the designer dominated the scene during the thirties and forties, her historical address revisited in a contemporaneous view maintaining the ateliers allure, where the new collection will be showcased.
The designers introduction will take place in October. Starting March 2013, the first collection pieces will be presented. The new Schiaparelli universe, made up of very special collections representing her style well, with strong focus on accessories, for which Schiaparelli was the creator and protagonist.
High quality fragrances and cosmetics, today, will exemplify her myth.
Elsa Schiaparelli, source of inspiration for many fashion designers for her exceptional and absolutely exclusive ideas, returns to the fashion scene and becomes the real icon of the future.
A very loyal but very contemporaneous representation of her works will pursue its real objectives: go back to the dream and its modernity. The aim is not to impose a fashion dictat, but to create a product that is the best you can get in terms of taste and quality, with all the necessary time it needs to be realized. Comments Diego Della Valle.